Presenters
Dr. Ann A. Michel, associate director of the Lewis Center
Dr. Lovett H. Weems, Jr., distinguished professor of church leadership and director of the Lewis Center
Video Presentations
Laying the Groundwork (24:36)
Lovett H. Weems, Jr.
This video presents the overarching purposed of a financial campaign and explains how understanding recent pledging and giving history can provide helpful clues for getting started.
Elements of an Effective Campaign (30:16 min)
Dr. Ann A. Michel
In this video, Dr. Ann A. Michel lays out options to consider in planning a campaign and discusses four elements critical to an effective campaign — leadership, spiritual grounding, a focus on mission, and maintaining a healthy mindset around money and giving.
Implementing a Successful Campaign
Dr. Lovett H. Weems, Jr., and Dr. Ann A. Michel
Part 1 (17:37) lays out two critical goals — increasing giving from current givers and adding new givers to the fold. Part 2 (31:40 min) presents strategies for reaching different types of givers. It covers communication, follow-up, acknowledgement, and building a timeline.
Fostering Generosity through Commitment (18:04 min)
Dr. Lovett H. Weems, Jr.
In this video, Dr. Lovett H. Weems, Jr., underscores the importance of never talking about people’s giving outside of the context of their discipleship and never talking about the church’s money apart from its mission.
- Instructional Segments
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Laying the Groundwork
This video presents the overarching purposes of a financial campaign and explains how understanding recent pledging and giving history can provide helpful clues for getting started.
- Video Presentation (24:36 min), Dr. Ann A. Michel, associate director of the Lewis Center and Dr. Lovett H. Weems, Jr., distinguished professor of church leadership and director of the Lewis Center
- Outline of Key Points
- Excel Worksheet on Recent Pledging and Giving Patterns and Trends
Elements of an Effective Campaign
In this video, Dr. Ann A. Michel lays out options to consider in planning a campaign and discusses four elements critical to an effective campaign — leadership, spiritual grounding, a focus on mission, and maintaining a healthy mindset around money and giving.
- Video Presentation (30:16 min), Dr. Ann A. Michel
- Outline of Key Points
- Campaign Planning Resources from Abingdon Press
Implementing a Successful Campaign
Part 1 lays out two critical goals — increasing giving from current givers and adding new givers to the fold. Part 2 presents strategies for reaching different types of givers. It covers communication, follow-up, acknowledgement, and building a timeline.
- Video Presentation: Part 1 (17:37 min), Dr. Lovett H. Weems, Jr.
- Video Presentation: Part 2 (31:40 min), Dr. Ann A. Michel
- Outline of Key Points
- Crafting Better Commitment Campaign Messages by Dr. Ann A. Michel
- Sample Letters to Different Categories of Givers
- The Importance of a Narrative Budget by Dave Ponting
- Sample Narrative Budget
Fostering Generosity through Commitment
In this video, Dr. Lovett H. Weems, Jr., underscores the importance of never talking about people’s giving outside of the context of their discipleship and never talking about the church’s money apart from its mission.
- Video Presentation (18:04 min), Dr. Lovett H. Weems, Jr.
- Outline of Key Points
Additional Resources
- Should Pastors Know What Members Give?
- 50 Ways to Encourage Faithful Giving
- 50 Ways to Improve Your Annual Stewardship Campaign
