All of us have a bias toward the familiar. Chip Heath and Dan Heath suggest questions that can mitigate against doing only what first comes to mind.

How can you expand your set of choices?
How can you get outside your head and collect information that you can trust?
How can you overcome short-term emotion and conflicted feelings to make the best choice?
How can we plan for an uncertain future so that we give our decisions the best chance to succeed?


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